Pinchudo began as a friendship, forged over mezcal and shared stories. When David met Jeronimo at his palenque, a single tasting turned into a lasting bond. Maaike soon joined, and together, they saw more than just great mezcal—they saw a partnership. Rooted in this friendship, Pinchudo follows a fair-share principle, reinvesting in the palenque and the true heroes of this craft—the mezcaleros. To support Jeronimo’s vision for greater independence, they helped fund bottling and labeling equipment, allowing him to control more of the production process, increase efficiency, and create new opportunities for his community.